Leading in Marketing Strategy and Innovation
Our MBA in Marketing combines traditional marketing principles with modern digital strategies. Enrich your learning experience with international exposure, internships, and certifications that set you apart.
About the Program
The MBA in Marketing at City College Jayanagar is designed to combine foundational marketing principles with cutting-edge digital strategies. This program fosters strategic thinking and creativity, equipping students with the skills to craft and execute innovative marketing campaigns. With a curriculum that integrates theory and practice, students gain a comprehensive understanding of consumer behavior, brand management, market research, and digital marketing trends.
The program emphasizes practical learning through industry internships, case studies, and hands-on projects, providing students with real-world insights. Opportunities for international exposure further enhance their global perspective, preparing graduates to excel in diverse marketing roles across industries. The MBA in Marketing at CCJ is a gateway to becoming a dynamic marketing professional ready to lead in a competitive business environment.
Program Curriculum
Year 1
| First Semester |
|---|
| Economics for Manager |
| Organizational Behaviour |
| Accounting for Manager |
Statistics for Management |
Marketing for Customer Value |
| Business and Industry |
| Second Semester |
|---|
| Technology for Management |
| Managerial Research Methods |
| Entrepreneurial & Ethics |
| Human Capital Management |
| Financial Management |
| Quantitative Techniques & Operations Research |
Year 2
| Third Semester |
|---|
| Strategic Management & Corporate Governance |
| Projects & Operations Management |
| Elective Subjects |
|---|
Finance |
| Healthcare |
Human Resources |
Human Resources |
Startups & SMEs Management |
Marketing |
Logistics & Supply Chain Managemen |
Data Analytics |
| Fourth Semester |
|---|
| International Business Dynamics |
| Cost Accounting |
| Elective Subjects |
|---|
Finance |
| Healthcare |
Human Resources |
Human Resources |
Startups & SMEs Management |
Marketing |
Logistics & Supply Chain Managemen |
Data Analytics |
Program Outcome:
Graduates will be skilled in both traditional and digital marketing, ready to lead marketing campaigns and strategies in diverse business environments.
Add-On Technical and Value-Added Programs
- Financial and Data Analytics with Power BI
- Corporate Affairs and
- Administration
- AI Marketing
- Data Analytics using Excel
- Leadership & Strategy & Inclusion
- Google Project Management
- Data Science and Analytics
- Capital Market and Block chain